Importance of Digital Marketing


Digital marketing is no longer a luxury but a necessity:

Digitize your marketing strategy!

The advent of new technologies has undeniably revolutionized our way of life, whether private or professional. The world has become connected 7 days out of 7. People learn, exchange, via internet, via smartphones, tablets and other all connected objects.


However, several companies still have not implemented a real digital strategy to be in the era of time. Yet by doing so, they put themselves at risk from their competitors. Indeed, in the current context, having a digital strategy is no longer a luxury, but becomes a great necessity for the company. In this article you will discover why digital marketing is essential for businesses.

Traditional marketing, however, is not dead. However, digital marketing gives meaning to marketing. It helps to create a real relationship with consumers, to better understand them, and to anticipate their needs and expectations. The advantage of digital marketing is the possibility of measuring more precisely its actions on the web and adapting its strategy according to the results obtained.

Asserted potential:

It is therefore certain that the digital transformation of marketing has become a necessity that allows the company to stay in the market and win new customers. According to polls, of the 85% of consumers who buy online, 42% follow the news of the brands on social networks and 14% say they have discovered the brand news via their news feed (GlobalWebIndex, 2016). Advertising on social networks has become an essential issue for any brand that is not well known.

Contrary to popular belief, digital marketing is not expensive to set up and, with the right strategy, it becomes even more profitable than traditional marketing. In fact, ” 16% of people click on these posts each month ” ( Felim McGrath , 2016), which puts the power of advertising on social media. The budgets allocated to it reinforce the new positioning of the brands. In 2017, advertising spend on social media is expected to reach $ 35.98 billion, representing 16% of total digital marketing spend ( eMarketer , 2016).


Which social networks to focus on?

According to (Bang Nguyen a, Xiaoyu Yu b, ⁎, TC Melewar c, Junsong Chen a 2014), consumers who interact with their favorite brands via social media have stronger relationships with these brands compared to consumers who n ‘interact with their brands via this channel. Thus, social media investments can provide marketing benefits when they succeed in facilitating brand interactions with these customers.

A good choice of presence on social networks depends primarily on the target audience of the company. If you are in a B2B (business to business) field, solutions such as e-mailing or the professional network LinkedIn are the best suited. In the B2C (business to consumer), Facebook, Instagram, Snapchat or YouTube can be more effective. Generally we recommend 2 to 3 strong presences on popular social networks in order to quickly reach a critical mass of subscribers with next, experiments on risky social networks to invest in the future.

The most of Digital Marketing:

  • Finding new customers: other customer profile, customer further away from the usual catchment area
  • Find new sources of revenue: products or services distributed via the Internet only,
  • Strengthen relationships with customers: product rating by customers
  • Innovate and differentiate in relation to its competitors: be geolocated on Google Maps.